The Lesson On How To Create

As recommended by Lim, i look for Kenichi Ohmae's books. I get this book and would like to write a book review.

Kenichi illustrated his brilliant idea in a flow of steps. Think out of the box is the core concept of the book. By giving live examples: The establishment of BBT educational organisation by Kenichi, he introduced the concept of teaching MBA course through online. It sounds like a simple idea but that's a lot behind the invention of the idea.

1st, Kenichi view the world as a subject. He understand that the only chance for people who enthusiastic in learning MBA are studying in America or western countries. It costs a bomb for the working professionals which include the living expenses, transport expenses,etc. Kenichi established BBT as he see the chance of creating a platform for ppl around the world!

2nd, Kenichi talked about "network". The search engine--Google has done a splendid job in displaying information from different parties to public. Internet users currently look for website which can do comparisons between goods from different brands.

3rd, "create unique product w/o substitution". Founder of CNN provide the only one channel which broadcast news 24 hours from day to night. The presentation of live scene and news in front of public provide information in every second. This is a new approach which stun other channel distributors and bring in countless wealth for CNN.

4th, "learn from the history". Japan is one of the country which export lots of goods into US market in 1980's. US residents are not comfortable with the situation and detest strongly against Japan. However, the firm standing of Japan in continuous exporting their goods protect them from kicking out of enormous US market.

5th, "thinking on behalf of your competitor". Kenichi describe how we can interprete the logic behind some "facts" when we think on the behalf of different party.

Final chapter --"Discussion". Live discussion based on FACT and continuous feedback on same topic enhance thinking skill. Proper preparation time for students to research info and facts are greatly implemented in the flow of discussion. By reading same book and bring out to discuss is an alternative method in improving thinking. Mixture of professionals from different field in discussion are effective in giving a new insight to participants.

Summary: Kenichi has introduced a flow of thinking process which suit the new generation in preparing themselves to sustain the always changing and competitive world. Thumbs up to Kenichi Ohmae.